Monday, February 16, 2015

Roots Hold Me Close, Wings Set Me Free

Introducing the Stewardship for Us team and the Next Generation of Unitarian Universalist Stewardship.

Preserving our heritage and building our future.

Bill Clontz, Stewardship Consultant

More than a few readers will recognize the title of this article as coming from one of the best-known hymns in the Unitarian Universalist musical tradition. It perfectly describes the process Unitarian Universalist stewardship has been completing over the past five months. 

The Stewardship for Us team has been working with the UUA Congregational Life Directorate and the Congregational Stewardship Network to analyze how we can best support stewardship across the UUA. 

Our objective has been pretty straightforward, if daunting – retool everything we do to strengthen Unitarian Universalism through stewardship. Our guidelines were to honor the 20+ years of stewardship support this program represents, preserve the best of what works, find out what is needed that is not being provided, and establish new solutions for our congregations, regions, and the UUA. 

We examined our existing offerings in detail and compared best practices and tips among the stewardship consultants. We examined what other practitioners in the field of stewardship are doing well, including other denominations, nonprofits, and commercial firms. 

We interviewed and met with UUA leaders at all levels, from the UUA’s senior leadership to parish ministers and lay leaders, to confirm what they felt their congregations, regions, and organizations needed for better stewardship. They provided us with thoughtful, imaginative, and focused dialogue.  

The end result is stewardship support for the 21st Century, and a body of work that will always be subject to ongoing reexamination and improvement. Much of what results from this process will look familiar; much is new and specifically designed to provide the right assistance, in the right form, to the right communities and organizations.  An overview of where we are:

  • The same team of expert consultants, all life-long Unitarian Universalists that have served this community for years, continues to do so.
  • To save precious resources, primary management of the program has moved to the consultant team itself, now designated as preferred vendors to the UUA, with coordination continuing as previously with the UUA Director of Congregational Life and with the Congregational Stewardship Network.
  • Congregations and others are free to reach out to the Stewardship for Us team directly, or through the UUA Congregational Stewardship Network.
  • We continue to offer the programs that have proven their value (Next Steps Visits; annual budget drives; capital campaigns, mission; vision and strategic planning support; planned giving; and workshops for congregations and others).
  • New focus is available in tailored support for large and for small congregations. A schedule of webinars is being launched to support a wide range of needs throughout the year. Workshops are being offered for clusters and learning circles, at Regional gatherings, and at General Assembly.
  • Stewardship support is a team effort in the widest sense. The Stewardship for Us team is working closely with Congregational Life, the Congregational Stewardship Network, and with Regional leadership to provide the best possible, fully coordinated support.
This first edition of the stewardship blog introduces the team. Subsequent editions, which will be updated no less than monthly, will serve as a community resource focusing on core issues of stewardship, generosity, and support, best practices among congregations, and building a community of stewardship that serves the Unitarian Universalist vision. 

The blog will be accessible from the Stewardship for Us web site, on the main UUA website, and on four of five regional websites. Your comments, suggestions for topics, and dialogue are always welcome.  Those who wish to do so may sign up on the Stewardship for Us website for automatic notification of new postings.

This is an interesting time for Unitarian Universalism, one full of challenges and promise. How well we integrate stewardship with our sense of purpose and community is more important than ever. We look forward to growing, sharing, and learning from each other as we go forward. 

We hope you will reach out, see what is available to strengthen our stewardship environment, and join in the dialogue. Links are provided below. Let’s talk.

The Stewardship for Us Team: 

The Congregational Stewardship Network: 

Stewardship for Us supports the UUA, Regions, and congregations. You can reach us at, via the UUA’s Congregational Stewardship Network (CSN), ( ), or through your Region staff. 

This blog has a new posting at least monthly, and often more frequently. You may receive automatic notice of new postings by signing up to do so on Comments and discussion are always welcome.

Thursday, January 15, 2015

New Year’s Resolutions for a Great Stewardship Program

Bill Clontz, UUA Stewardship Consultant

Well, by the time you read this you will have had ample opportunity to assess how you are doing on your New Year’s resolutions. What’s that you say? It turns out that going to the gym every day is proving problematic? Taking 30 minutes every day to write is elusive? How about we try a new set of resolutions to provide a terrific stewardship program for your congregation. These are resolutions you can actually keep! Let’s take a look at good ideas to resolve as our own.

First, start with a commitment to allocate the time to do a solid campaign. Good campaigns consistently are built on 6-9 months of planning and preparation. If you are already inside that time line, don’t despair – get busy now, and start a planning calendar for next year to give yourself enough time. Why so long? We do this with volunteers; people have competing demands and opportunities to meet and coordinate may be few and far between. 

Second, resolve to capture lessons learned – and put them to work. Plan a post-campaign review with your team members to examine what worked and what did not, figure out what you would like to do differently next time, and ask someone to take that action as theirs to make happen. Your first meeting next year should start with a second look at this review. 

Third, watch out for volunteer burnout. Resolve to bring at least one new volunteer on your team this year, and do so every year. If the same team does the work year after year, the campaign will inevitably get stale and good people will burn out. Planning and carrying out a comprehensive campaign is excellent leader training. Spread the opportunity!

Fourth, resolve to give your members really good reasons to pledge. “We’re a close community and a great church” is not enough. People have many opportunities to contribute to good causes. Make the case why this congregation should be first on that list. As a member, I want to know what my contribution will accomplish, what we could accomplish with the resources I offer.

That is a enough for one year’s resolutions. Carry these out and you are on your way. And remember – if you want to build up an exceptional and sustainable stewardship program that touches all the bases, get in touch with the stewardship consultant team at the contact points below and let’s talk about reaching your goals. We’ll even have some fun along the way.

A Special Note: If you are anywhere near Marietta, GA on Feb 21, join us for a Stewardship Saturday (Stewardship for UUs), a cluster event being hosted by The Emerson UU Congregation. For more information and registration, view the downloadable flyer here, and register here.

Bill Clontz is a stewardship consultant supporting the UUA and the Southern Region. You can reach Bill at, via the UUA’s Congregational Stewardship Network (CSN), 
( ), or through the Southern Region staff. 

This blog has a new posting each mid month. You may add it to your RSS feed. Comments and discussion are always welcome; share your experiences with us.

Monday, December 15, 2014

Tis the Season for Giving: Examining the Miracle of the Shared Plate

by Bill Clontz

As we move ever deeper into the holiday season, we lack for few incentives and reminders about the importance of giving and sharing. Let’s take the opportunity of this seasonal focus to observe a quite remarkable and growing trend among UU congregations – that of sharing the offering plate, not once a month, but every Sunday – and ending up with more funds (often a LOT more funds) for both the congregation and the selected charities. How is that possible?

When I first began noticing this trend about 3-4 years ago, I was skeptical, to say the least. Most congregations I know run it pretty close when it comes to the budget, and while what shows up in the offering plate is not as significant as pledges (that normally come in electronically or through the mail), the amount that comes in by the offering plate is not insignificant. A great many UU congregations have a long and proud tradition of sharing by a second collection, usually once a month or on the 5th Sunday of some months, but sharing the entire plate every month – that is quite different.

As it turns out, the evidence is overwhelming that this new level of sharing has a profound effect on congregations when it is done well. This means taking the time to explain the rationale, giving people time to think about it and talk about it, having the entire congregation participate in choosing the designated charities, and setting up an automatic review process after the first year to confirm how well it's working, and to decide how often to review the list of supported charities.

There have been many discussions and some polling on this phenomenon through the UUA email lists (especially the MONEY list service), and on a number of the UU Labs on Facebook. The results have been nearly unanimous – congregations and charities are taking in more. Increases of total intake of well over 100% from previous levels are not at all uncommon. Often the increase for charities is even greater than for the congregation, but both gain. 

People are genuinely moved by the opportunity to live our principles every single Sunday. They also like the sense of ownership that derives from selecting the supported charities. In many such congregations, the Social Justice team administers the program, but all take part in the selections of which organizations to support. Congregations frequently choose a good mix of local, national, and international charities. And visitors often note how impressive this “walk the walk” commitment is to them. Congregations that once had nearly empty collection plates (as so many of us provide electronic contributions now) find they now need larger collection plates!

Counterintuitive? Yes, but when you think about it, not really. And evidence continues to build. Here is a chance to break out as a stewardship-based congregation. Start your dialogue today.

Bill Clontz is a stewardship consultant supporting the UUA and the Southern Region. You can reach Bill at, via the UUA’s Congregational Stewardship Network (CSN), 
(, or through the Southern Region staff. 

Monday, November 17, 2014

The Tax Man Cometh: Thinking About End of Year Giving

Bill Clontz, UUA Stewardship Consultant

We’re not fond of thinking about it, of course, but right after the holiday season, comes tax season. But take heart! There is good news here. We all have the opportunity to do some good while preparing for tax season. I’m not a financial advisor (You will likely want to consult with one before making any tax or investment related decisions. And remember, with November elections and the prospect of a lame duck congressional session, late changes and opportunities could appear – watch the news!), but experience tells me many of us can do some good as we do our personal planning.

Here are some ideas you may wish to consider:

• Charitable IRA Rollover: This tax extender encourages older Americans to give out of their Individual Retirement Accounts, a giving strategy that allows IRA owners age 70-1/2 or older to exclude up to $100,000 a year from income if the IRA funds are paid directly to certain public charities. (Otherwise, the IRA owner would have to pay tax on the IRA funds before claiming the deduction).

Congress allowed this option to expire, but it could be brought back at some point. Be prepared to take advantage of this opportunity if it is reauthorized. Many retirees do not need the money that they must take out of their IRAs in the form of a Minimum Required Distribution (MRD). Being able to donate these proceeds to their congregation can be a win-win.

• Donate Appreciated Stock: With the stock market at all-time highs, making a gift of appreciated stock could provide an important financial boost for your congregation or the UUA, and provide you with a significant tax break at the same time.

Talk to your broker about your specific situation, but know that in general you could take an immediate tax deduction for the full market value of the stock and also avoid the capital-gains tax that would be owed if cashing in the securities.

• Get a Jump Start on Your Annual Pledge: No matter when your church calendar year starts or when/how your budget drive is conducted, you know that sometime after the first of the year, you will be asked to consider your pledge for the coming church year.

Why not give that some personal reflection now, at year’s end, and make an initial judgment about an increase. Start setting aside that increase now. When the new pledge year begins, you are already at about the level you wish to be, and the increase set aside for some months can be contributed as a one-time gift – all potentially earning a tax dedication as well.

Bill Clontz is the Southern Region’s UUA stewardship consultant and a member of the Congregational Stewardship Network. You can reach Bill through the CSN, through the Southern Region staff, or at Learn more about the CSN at 
This blog has a new posting each mid month. You may add it to your RSS feed. Comments and discussion are always welcome; share your experiences with us.

Friday, October 10, 2014

The Power of Testimonials...and the Risk

Observation 1: In all my years of working with UUs in stewardship, I have found nothing so powerful, so stirring, so effective in reminding us why we give, as a well-presented, heart-felt testimonial.

Observation 2: In all my years of working with UUs in stewardship, I have found nothing so effective a buzz kill, so much of a set back for a stewardship campaign, as a poorly prepared and poorly delivered testimonial.

Observation 3: The distance between Observation 1 and Observation 2 can be razor thin: the line is easily crossed when testimonials are left to chance and not understood for their power and value.

Testimonials are an important part of any worthy endeavor. They bring the power of witness and of personal stories that we all can relate to and celebrate. On more than one occasion, I have seen the attitude and level of commitment of an entire congregation changed by a single testimonial. This is powerful stuff, and it feels like a privilege to be in the room when such a testimonial is delivered.

I have also seen the opportunity lost, sacrificed on the alter of an inappropriate or poorly prepared testimonial, given by someone who was ill suited to the task. How do you ensure testimonials in your congregation are among the former not the latter?  By following some pretty simple guidelines. This is an area in which I often devote no small amount of time and energy to when working with congregations. We cannot cover it all here, but following are some fundamentals that will pay off just about every time.

Whether you have testimonials all year long or just for shorter periods, always think of them first not as individuals actions, but as a series of actions that work in harmony. By the end of your series or campaign just about everyone in the congregation should have had the opportunity to hear a testimonial from someone like them (young/older, gay/straight, single/family member, large donor/small donor, life time donor/first time donor, long time member/new member, etc.). Make a matrix of all the variations of people in your congregation you can think of and work towards building a slate of presentations that speak to everyone.

Next, select prospective members to give a testimonial, starting with the aforementioned set of factors. Ask people to do this one on one, not by a general call for testimonials or by leaving a message. People who are asked should understand they specifically are being invited to do this because you believe they have a story to tell and the congregation would benefit from hearing them speak. Not everyone has a good story to tell and not everyone can speak in public with a modicum of comfort. Look for people who have that story to tell and either can speak in public or can be helped to do so with a little practice.

Now, prepare the potential speakers so that they have confidence and the congregation is well served. In most cases, testimonials will relate to why people voluntarily contribute some of their wealth to the congregation, but its not necessary that all do so. Stories that explain the sharing of Time and Talent are also appropriate from time to time, as are testimonials that simply illuminate why being a UU or why being a member of your congregation is so important to the speaker. The volunteer should speak from the heart, telling their story, but its perfectly fine to share some other testimonials with them to help them think about how to do this.

One standard you should be very clear about is timing. A good testimonial need go no longer than bout two minutes. Any longer and it becomes a speech, and an unfair infringement on the overall time available for the service. If people come to expect short testimonials, they are more willing to actually listen. Timing can only be assured if you stress this point clearly and advise the volunteer to use notes, at least in practice and to time their delivery in rehearsal (yes, they need to practice before doing this “live.).

I have always found it helpful to first time speakers to offer to look over their notes/script for them, just to offer an extra set of eyes, not to censure or be a heavy handed editor. It’s also very helpful to offer to meet them a few days prior in the place where the testimonial will be given, so they can practice with an audience of one to get a feel for the sound system and how the room looks from the podium. And in the age of smart phones, it’s easy to offer to record a practice session for them, so they can see and hear themselves.  Be encouraging and constructive in your suggestions: you want this to go well, but recognize this does not always come easily to people. This should feel like an opportunity to help and to tell their story, not like a test or a burden.

On the day of the testimonial, ensure their introduction is provided for and as they expect. If its possible to film the actual testimonial, it can be used, with permission, over again, in campaign videos, on the congregation’s web site, or excerpted in campaign printed materials. Two last items: (1) Don’t forget to say THANK YOU, more than once, to the speaker, including a personal note, and (2) Start a log of testimonials so that you can remember and others will know from year to year who has been asked, how they did, and where their testimonial may be found.

That will do it. Follow these guidelines and you will have effective testimonials, with the bonus of developing a whole group of people who can engage their fellow members on the meaning of stewardship.

Bill Clontz is the Southern Region’s UUA stewardship consultant and a member of the Congregational Stewardship Network. You can reach Bill through the CSN, through the Southern Region staff, or at Learn more about the CSN at .

This blog has a new posting each mid month. You may add it to your RSS feed. Comments and discussion are always welcome; share your experiences with us.

It’s Ingathering Time! Thinking About Spring Yet?

It’s that time of year. UUs all over the country are “coming home,” catching up with each other from Summer adventures, and starting to think about the coming holiday season. If you are part of your congregation’s stewardship team, now is the time you should be thinking still further ahead.

If your primary budget drive or similar activity takes place soon after the first of the calendar year, you should already be well into your planning cycle. If your campaign begins in the Spring, now is the time to start laying the ground work. Why plan so far ahead? Let’s take a look.

Some congregations go into their campaign with two handicaps that need not exist. Don’t let yours be one of them.

First, they start too late in their planning cycle, resulting in a rushed program that is exhausting for the stewardship team, amateurish in the eyes of the congregation, and unsatisfactory in results. Do the math when looking at the calendar; it may appear that there are weeks and weeks ahead of you. But subtract holidays, other church activities that make demands on volunteer and leader time, personal and working obligations of key people – before you know it, there is little or no time available to carry out a good campaign.  A good rule of thumb is to start planning 6-9 months out before your campaign begins. Allowing enough time changes everything – better results, better energy, better everything.

Second, some congregations suffer from what I call the “One Year Syndrome.” They don’t have 10 or 20 years of experience (or however long the congregation has existed). They have 1 year of experience 10 or 20 times. Every year seems to carry some surprise in what a good campaign requires. This is not unusual in volunteer based organizations, but it’s not all that difficult to ameliorate.

Start a good information capture process by ending every campaign with a team session (including at least some of your visiting stewards if that was, as I hope it was, a part of your campaign) dedicated to a lessons learned review. It need not be a long and complex review. Just review the components of the campaign, what went well or less than well, what needs to be preserved or changed, and who will own the process of ensuring its right next year. When the planning for the next campaign starts, begin with reviewing these notes.

Now, institutionalize those lessons learned by building a reference book over the years. Review the set every few years to isolate trends, both good and bad. This provides institutional memory and builds on success.

Follow these guidelines and you can expect to have a better campaign, have more fun doing it, and help institutionalize excellence in your congregation. Enjoy!

Bill Clontz is the Southern Region’s UUA Stewardship Consultant and a member of the Congregational Stewardship Network. You can reach Bill through the CSN, through the Southern Region staff, or at Learn more about the CSN at

This blog has a new posting each mid month. You may add it to your RSS feed. Comments and discussion are always welcome; share your experiences with us.

Friday, August 15, 2014

Do You Have a Stewardship and Resources Farm Team?

Thoughts on Growing Our Own Stewardship and Financial Leaders

Bill Clontz, UUA Stewardship Consultant

You don’t have to have been a participating member of a congregation for very long before you realize a couple of very important truths:

  1. While all our volunteer efforts are genuinely important, some constitute the lifeblood of our congregation; if they go poorly, we all suffer the consequences. Foremost among these is our Resources Team: Stewardship, Budget Drive, Finance, Endowment, Fundraising, Treasurer, and the Endowment.

  2. We often put good people in bad situations. For example, we ask them to serve on our Board and to assume financial oversight and responsibility for the congregation, with little or no preparation.

Both of these situations are all too common, put congregations at risk, and stress out good leaders. Fortunately, both can be resolved fairly easily, using the same tool.

I grew up in a minor league baseball town and so baseball analogies come to me often. Some years ago, I was pondering the problems noted at the outset of this blog and a baseball analogy came to mind that anyone, sports inclined or not, can readily grasp. I was pondering these challenges and found myself thinking “We need a farm team.”

Here is the structure for solving these problems. It doesn’t happen overnight, but quicker than you might expect, it gets the congregation on the road to strength and wellness in dealing with resources and leader development.

STEP 1: Recognize that not everyone is born to be a treasurer or on the stewardship team. People need some help getting into the task at hand, so provide them with good, accurate position descriptions, a good list of references and reading, and perhaps some counterparts in the congregation or in your cluster to talk with when they hit a speed bump along the way.  The Congregational Stewardship Network, the UUA web site, the MONEY email group based out of the UUA web site, and the Stewardship Facebook Lab all can help provide these resources. Consider developing a short training program as a cluster project.

STEP 2: When recruiting someone for one of these Resources positions, let them know they will have help and guidance and they are joining a multidisciplinary team that works together. Accordingly, at some point in 2-3 years, they may be invited to take a break and then join one of the other Resource Team components. For example, serve on the Stewardship Committee for 3 years, take a year off, then come back for 2-3 years on the Finance Committee. And so on. No one is obligated to follow the multi-track path, but they are invited to do so, to become part of your congregation’s resources brain trust. They can decide one invitation at a time.

STEP 3: Provide a forum for these various teams to work together and to get to know each other in terms of their respective responsibilities. Some congregations bring them together 2-4 times a year under a Resources Council, chaired by a board member, others have the finance committee call a gathering periodically. By whatever means, they share goals, processes, best practices, and talk about possible rotation of some members over the next year or so, as well as shared lists of potential new members. I am a big fan of such teams having an explicit objective of adding at least one new member every year, rather than starting to look around when someone is ready to leave. Refresh and rotate on a planned basis.

STEP 4: Charge the leader of each of these resource teams to keep an updated and useful transition notebook to share with her/his successor. The book should have, as a minimum, the minutes of meetings, any work products developed during the leader’s tenure, and lessons learned during their tenure.

STEP 5: As farm team members go through two or more rotations, ensure your nominating or leader development team knows they have this experience and begins to consider them for nomination to the board in the near future.

That’s it. Not very complicated, is it? It does take a bit of planning an some monitoring, but once the system is in place, its almost self-perpetuating and yields outstanding results. As a side benefit, once the model begins to show results, other parts of the congregation are likely to develop similar models, to everyone’s benefits.

So, let’s...PLAY BALL!

Bill Clontz is the Southern Region’s UUA stewardship consultant and a member of the Congregational Stewardship Network. You can reach Bill through the CSN, through the Southern Region staff, or at Learn more about the CSN at

This blog has a new posting each mid month. You may add it to your RSS feed. Comments and discussion are always welcome; share your experiences with us.